Case study · Pickleball · E-commerce launch

Getting ZIN9 launch-ready

ZIN9 makes performance pickleball gear, from the Hellfire paddle to DriBrow sweat management. We took their Shopify store from unfinished build to launch-ready, then set up the event marketing, CRM and search systems behind it.

Shopify launchPages, bundles, policies
Event systemPiloted in Flagstaff
CRM integrationShopify to GoHighLevel
TrackingSearch Console, Bing, Clarity
SEO foundationGoogle and answer engines

Great gear, a hard deadline

ZIN9 had the products: the Hellfire carbon fiber paddle, the DriBrow sweat manager, apparel and accessories. What they needed was a store ready to sell them, with a sponsored tournament in Flagstaff only weeks away. The site had to be finished, accurate and trackable before any traffic went to it.

A player holding the ZIN9 Hellfire paddle courtside

A store, and the systems behind it

We finished the storefront first, then built the pieces that turn events and visitors into customers ZIN9 can reach again.

Shopify store launch

Product pages, collections, navigation, mobile fixes and site-wide copy, cleaned up and made consistent.

Bundles & offers

Paddle bundles and coming-soon products with notify-me sign-ups instead of dead ends.

Event marketing system

A reusable event landing page with QR codes, campaign tracking and event discounts, piloted in Flagstaff.

CRM & email

Shopify connected to GoHighLevel so every buyer and sign-up lands in one place for follow-up.

Tracking & analytics

Google Search Console, Bing Webmaster Tools and Microsoft Clarity to see how shoppers find and use the site.

SEO & answer engines

Technical SEO, sitemap and indexing work so players find ZIN9 when they research paddles.

  • Finished the storeEvery product, bundle and policy page made accurate and ready for launch traffic.
  • Built for eventsA repeatable event playbook ZIN9 owns and can run at every tournament.
  • Connected the dataStore, CRM and analytics wired together so marketing decisions run on real numbers.

The product line

The ZIN9 Hellfire carbon fiber pickleball paddle
Hellfire paddle
A DriBrow sweat manager fitted inside a cap
DriBrow
A player in a ZIN9 performance jersey on court
Performance jersey

Shop the full line at zin9.com

Launching a product? Let's make it land.

Whether your store needs finishing or your launch needs a plan, we'll bring the same team we brought ZIN9.

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