Tuesday at 10am is dead
Every week, same blocks, and you’ve stopped noticing because it’s just how it’s always been.
Pickleball facilities
Your nights are full.
Your weekdays are empty.
We fill weekday daytime courts for pickleball facilities — by text and email, off your own booking data. Not blasts to the whole list: we use AI to find the members most likely to book a given empty hour, and invite just them. That’s the whole service. We don’t do social posts, logos, or website rebuilds.
No charge and no pitch attached. We build it from your public booking calendar and published schedule before you ever talk to us.
The math nobody runs
A court hour is an airline seat.
At 10:01, the 10am hour is worth zero — forever. You can’t inventory it, you can’t sell it tomorrow, and you paid rent on it either way. Airlines solved this decades ago by offering the empty seat to people already in the frequent flyer program. You have the seats. You have the program.
Typical off-peak
utilization
utilization
25–40%
The band the booking-software vendors publish. The median lands right in it — which is exactly the problem.
Weekday daytime hours
an 8-court club has
an 8-court club has
~1,040
Per month, 9am–3pm. At the ~29% that’s typical, roughly 730 of them expire unsold every single month.
What ten points
is worth
is worth
~$2,600
Per month, at a $25 off-peak rate. Your number depends on your rate card — that’s what the Snapshot works out.
Illustrative figures for a model 8-court facility at a $25 off-peak rate. Off-peak utilization ranges are published by booking-platform vendors; no independent audited dataset exists for indoor pickleball, so treat the band as directional. Your Snapshot uses your court count and your published rates.
Where the empty hours sit in a typical week
Illustrative example — your snapshot uses your data
Weekday 9am–3pmUnsold0%100%
If any of this sounds familiar
You don’t have a demand problem.
Members quietly fade
They didn’t quit and they didn’t go across town. They missed a couple weeks and now booking feels like starting over.
Nobody emails the list
You have hundreds of people in your booking system. The last real campaign went out… you can’t remember.
The last agency sold you posts
Instagram content, a logo refresh, maybe some SEO. None of it ever touched the hours you’re actually paying rent on.
What we actually do
Four things, every month, on a fixed calendar.
01
Read
We pull your booking data and find the blocks that are genuinely dead — not “slow,” dead.
02
Pick
We choose the campaign that fits that block. Filling Tuesday 10am is a different job than Saturday 8pm.
03
Send
Text when the window’s closing, email when it needs explaining. To a defined segment — a couple hundred people, not your whole list.
04
Count
We show you what came back. Including the campaigns that didn’t work.
You approve every campaign before it sends. Frequency caps are yours to set. On CourtReserve it all runs inside your own platform, on your account — we’re not selling you software.
New tech, pointed at the right people
We invite the members likely to come — not the whole list.
A blast to everyone is exactly why members mute your marketing. We do the opposite. We read your booking history and use AI to score who is genuinely likely to take a given empty hour, then invite that small segment — a couple hundred people, not two thousand. Everyone else is left alone, and your list stays worth something.
- Plays that day-part
- Booked this slot before
- Drifting toward lapsing
- Books a week or two out
- Lives close by
The right people, at the right time, off data you already own — the difference between a discount blast and a full court.
Just as important
What we don’t do.
We’re a narrow service on purpose. If what you need is on this list, we’re the wrong agency for it — and we’ll happily point you to someone good.
- Social media posting and content calendars
- Brand identity, logos, rebrands
- Website rebuilds
- Photo and video production
- Tournament operations or on-site staffing
- Booking-platform admin or member support
- Merchandise, retail, or food-and-beverage marketing
- Anything outside weekday off-peak and lapsed-member recovery
Klik runs those services for other pickleball clients through our brand, e-commerce, player and start-up playbooks. They’re just not part of this program.
Before anyone texts your members
You have hundreds of phone numbers.
You can legally text almost none of them.
This is the part most people selling you texting won’t mention, so we’ll lead with it.
So we build you a list you can actually use.
Sixty days: opt-in capture at your booking screen, a front-desk script your staff actually uses, a campaign to your existing email list, court-side signage, carrier registration, and a consent record built to be audited. At the end you own a permission asset the club across town doesn’t have and can’t buy — and it keeps growing after we’re done, because the ask is baked into your booking flow.
Then we text sparingly.
Two to four messages per member per month, hard cap. Never outside 8am–8pm in your member’s local time. Every opt-out honored the same day, however they ask. The vendors’ own opt-out data puts frequency at the top of the reasons people leave a list, and we’d rather keep yours than use it up.
Text is for “a court just opened in three hours.” Email is for anything that needs thinking about. Anyone selling texting as an email replacement hasn’t looked at the data.
Nothing here is legal advice. We build to the standard our own counsel signs off on, your facility is the sender of record, and we’ll tell you plainly when something needs your attorney rather than ours.
How it works
Four steps, and you can stop after any of them.
Step one
The Dead-Hour Snapshot
A one-page read on where your empty weekday hours are and what they’re worth at your own rates. We build it from your public booking calendar or published schedule, plus your rate card — we don’t need anything from you.
FreeStep two
The Court Revenue Diagnostic
Two weeks with read access to your booking system. Your real utilization by day and hour, your lapsed-member segments, where your members actually live, and a 90-day plan. Yours to keep either way — and if there’s nothing worth fixing, we’ll tell you that.
$1,500 · credited to your first month if you start within 30 daysStep three
The Consent Sprint
Sixty days to build a text list you can legally use, plus the capture system that keeps filling it. Required before we send a single text message. Email campaigns start straight away, in parallel.
$2,500 one-timeStep four
The monthly program
Read, pick, send, count — four campaigns a month on a fixed calendar, with a report and a call. Three months to start on the standard program (six for multi-site), then month to month with 30 days’ notice. Cancel and you keep every campaign, segment, and consented contact we built.
From $1,495/moWhy Klik
Seasoned hands, one narrow job.
Twenty-five years of doing this
Klik is a real agency with real staff and a real client list — not a solo operator with a spreadsheet and a landing page. When we say we’ll still be here in month nine, there’s a business behind it.
Pickleball is a specialty, not a pivot
We run marketing for pickleball brands, e-commerce sellers, players and start-ups as well as facilities. We know the equipment companies, the tours, and how the sport actually grows in a market.
AI, aimed at your own booking data
Not impressions or follower counts. We model who is likely to book a given empty hour from your own history, message just that segment, and measure court hours booked and revenue attributed — against a baseline you sign off on before we start.
We tell you what we don’t know
This category is full of confident numbers with nothing behind them. When a figure comes from a vendor’s marketing rather than measured data, we say so — including on this page.
Questions we get
Straight answers.
Our booking software already sends emails and texts. Why do we need you?
It does, and it’s good — it’s a send button. What it won’t do is decide which three hundred people to message, what to say to them, or that Tuesday at 10am is the block worth filling. That’s a person’s job, and at most facilities there isn’t a person. We run it inside your platform, on your account. You’re already paying for the software.
How do you decide who to message?
We read your booking history and use AI to score which members are most likely to book a given empty block — who plays that day-part, who booked it before, who is drifting toward lapsing, who lives nearby. We message that small segment, not your whole list. It’s the core of how the program fills courts without burning the list you have.
We’re completely full nights and weekends. Is this still for us?
Probably yes, and we wouldn’t touch your nights and weekends. This program is only about Monday to Friday, 9am to 3pm — the hours you’re already paying rent on. If your weekdays are genuinely full too, we’ll say so in the Snapshot and you’ve lost nothing.
Can you guarantee results?
We guarantee the work, not your revenue: every deliverable on your calendar on time, or that month is free. We won’t guarantee revenue because we don’t control your pricing, your court supply, or whether your front desk returns calls. Anyone who does guarantee it should be asked what happens during a blizzard in February.
Which booking platforms do you work with?
CourtReserve is the best fit by a distance — its consent handling for text messaging is the most complete in the category, and messaging is already included in your subscription. We also work with Playbypoint, PodPlay, and Mindbody facilities, though texting there needs an extra tool and we’ll scope that separately.
How fast does this start working?
Email campaigns start inside the first thirty days. Text takes sixty, because the consent list has to exist first. Anyone promising texting in week one is skipping the part that keeps you out of court.
Free, no pitch attached
Get your Dead-Hour Snapshot.
One page: where your empty weekday hours are, what they’re worth at your own rates, and the three fastest ways to fill them using members you already have. We build it from public data — you don’t have to give us access to anything.
Or just talk it through.
Twenty minutes, no deck. Tell us how your week actually runs and we’ll tell you whether there’s anything here worth doing.