AI-Powered Strategy
We use AI to research markets, model demand, and build go-to-market plans in days, not months — then a 25-year veteran pressure-tests every move.
The pickleball-only digital agency
We help pickleball brands win online.
Klik Marketing pairs emerging AI tools with 25+ years of digital marketing experience to grow brands, e-commerce stores, facilities, and start-ups across the fastest-growing sport in the world.
- No long-term contracts to start
- Replies within 1 business day
- 100% pickleball-focused
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Years in digital marketing
100%
Focused on pickleball
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Audiences we grow
AI-Powered Campaigns●
E-Commerce Growth●
SEO & Content●
Paid Media●
Brand Strategy●
Social & Community●
AI-Powered Campaigns●
E-Commerce Growth●
SEO & Content●
Paid Media●
Brand Strategy●
Social & Community●
Trusted by brands across pickleball
What we do
Full-court marketing, powered by AI
Every service blends modern AI workflows with hard-won fundamentals — so you move faster, spend smarter, and show up everywhere your players are.
E-Commerce Growth
Shopify DTC funnels engineered to convert. Product feeds, AI merchandising, lifecycle email, and CRO that turns pickleball shoppers into buyers.
SEO & AI Search
Rank on Google and get cited by AI answer engines. We build content that owns pickleball search — from "best paddles" to local court queries.
Paid Media
Meta, Google, TikTok, and YouTube campaigns with AI-assisted creative testing and budget allocation that squeezes ROI out of every dollar.
Social & Community
Pickleball is a culture. We build content engines, partner with players and ambassadors, and turn followers into a community that sells for you.
Brand & Creative
Identity, messaging, and AI-accelerated creative that makes your brand impossible to ignore on the court and in the feed.
Who we serve
Built for everyone in the pickleball ecosystem
From garage start-ups to category leaders, we tailor the playbook to where you are and where you want to go.
Brands
Paddle, apparel, and gear brands that need to stand out and scale share of voice.
E-Commerce
Online stores chasing more traffic, higher AOV, and a healthier cost per acquisition.
Players
Pros and creators building a personal brand, sponsorships, and an engaged audience.
Facilities
Clubs and courts filling memberships, leagues, and events with local-first marketing.
Start-Ups
Early-stage founders who need to launch, find traction, and prove the model fast.
Not sure where you fit?
If pickleball is your business, it's ours too.
Let's figure it out →Our approach
Emerging tech, seasoned hands
AI is only as good as the strategist driving it. We combine the speed and scale of the latest tools with a quarter-century of knowing what actually moves the needle.
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AI that does the heavy lifting Research, content, creative variants, and reporting — accelerated so we spend our time on strategy, not busywork.
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25+ years of pattern recognition We've launched products, scaled stores, and built brands long before "growth hacking" had a name.
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One sport, total focus We don't split attention across industries. Pickleball is the only game we play.
25+ yrsin digital marketing
Meet the founder
Eric Fransen
Owner — Klik Marketing
For 25+ years, Eric has helped brands grow online — and as a pickleball player himself, he knows this community from the inside. He pivoted Klik Marketing to give pickleball brands, clubs, and creators a real edge: modern AI tools in the hands of a seasoned strategist.
Player first
On the courts himself — he markets what he plays.
25+ years deep
Senior strategy across search, social, paid & e-commerce.
AI-accelerated
Modern tools that outpace agencies ten times the size.
Direct access
You work with Eric — no junior hand-offs, ever.
How it works
A clear path from kickoff to growth
1
Discover
We audit your brand, market, and data — using AI to surface opportunities competitors miss.
2
Plan
A focused, channel-by-channel growth plan with clear targets and the budget to back it.
3
Build
Campaigns, content, and creative go live fast — AI-accelerated, human-approved.
4
Optimize
We measure relentlessly and reinvest in what wins, compounding results month over month.
"Pickleball is moving faster than any sport in history. The brands that win are the ones who move just as fast — with the discipline to spend wisely. That's exactly what we do."
Free · no strings
Get a free pickleball marketing audit
We'll tear down your current digital marketing and hand you a few quick wins you can act on today — whether we end up working together or not.
- ✓ Where you're losing visibility in Google & AI search
- ✓ Paid & social opportunities you're leaving on the table
- ✓ Conversion & e-commerce quick wins
FAQ
Questions, answered
Do you only work with pickleball brands?
Yes — pickleball is the only game we play. That focus means we already understand your audience, your competitors, and the channels that move the needle, so we skip the learning curve and get to results faster.
What size brands do you work with?
From garage start-ups to established category leaders. We tailor the playbook to where you are and where you want to go — whether that's launching, finding traction, or scaling what already works.
How do you actually use AI?
AI handles the heavy lifting — market research, content drafts, creative variants, and reporting — so a focused team moves faster than agencies ten times the size. A 25-year strategist pressure-tests every decision, so you get speed and judgment.
Do I have to sign a long-term contract?
No. We start without long-term lock-ins so we can earn the relationship. If we're a fit, we keep going — on terms that work for you.
How fast can we get started, and when will I see results?
We can usually kick off within a week. Some wins (technical SEO, paid efficiency, quick CRO) show up fast; bigger compounding gains build over the first few months as we measure and reinvest in what's working.
What does it cost?
It depends on your goals and scope. Start with a free audit and we'll recommend a plan and budget that fit — no pressure, no jargon.
Let's talk
Ready to make an impact?
Tell us about your brand and your goals. We'll come back with a few ideas you can use whether we work together or not.
You'll hear back from Eric himself — usually within one business day.
- 📧 eric@klikmarketing.com
- ⚡ Replies within one business day
- 🎯 No fluff, no long-term lock-ins to start