You're the de facto CMO
Founder, product lead, and head of marketing — and marketing keeps slipping.
Service · Leadership
A Fractional CMO who lives in pickleball
Get the strategy, judgment, and leadership of a seasoned marketing chief — without the full-time salary. Eric Fransen plugs in as your part-time CMO to own the plan, steer your team and agencies, and make sure every dollar moves the business.
The challenge
If any of this sounds familiar…
Agencies with no quarterback
You've got vendors, but no one owning the strategy or holding them accountable.
A full-time CMO isn't in budget
Senior leadership runs $250k+ a year — more than your stage can justify.
Spend without a strategy
Money's going out the door, but it isn't tied to a plan or clear numbers.
What we do
What a fractional CMO does for you
Senior leadership across your whole marketing engine — strategic when it counts, hands-on when it matters.
Marketing strategy & plan
A clear, prioritized roadmap tied directly to your revenue goals.
Team & agency leadership
Direct your in-house team and outside partners so everyone rows together.
Budget & channel allocation
Put every dollar where it earns the most — and cut what doesn't.
Brand & positioning
Sharpen the story that makes you the brand people choose.
Analytics & accountability
Clean reporting and KPIs so you always know what's working.
Hands-on when it counts
Not just advice — Eric rolls up his sleeves on the things that move the needle.
Why Klik
Emerging tech, seasoned hands
We pair modern AI tools with 25+ years of digital marketing experience — and we only work in pickleball. That focus is your edge.
One sport, total focusPickleball is the only game we play, so we skip the learning curve.
25+ years deepSenior strategy across search, social, paid & e-commerce.
AI-acceleratedModern tools that let a focused team outpace agencies ten times the size.
Direct accessYou work with Eric — no junior hand-offs, ever.
FAQ
Questions, answered
How does a fractional CMO engagement work?
A set amount of time each month — strategy, leadership, and reviews — scaled to what you need, with none of the full-time overhead.
Will you manage our existing team and agencies?
Yes — a core part of the role is leading the people already doing the work and holding partners accountable.
Who is this for?
Pickleball brands, e-commerce stores, facilities, and start-ups that need senior marketing leadership but not a full-time hire.
What does it cost?
A fraction of a full-time CMO. Start with a conversation and we'll right-size it to your stage.
Let's talk
Ready for senior marketing leadership?
Tell us where you're stuck — we'll show you how a fractional CMO would attack it.