Adoption is the whole game
A great product means nothing if players never try it.
Brands · Tech, Apps & Wearables
Grow the tech behind the game
Apps, wearables, sensors, and booking platforms are reshaping how the sport is played and run. We help pickleball tech brands drive installs, grow subscriptions, and earn adoption in a fast-moving, early category.
If any of this sounds familiar…
Explaining the value is hard
New tech needs education before anyone reaches for their wallet.
CAC vs. subscription math
Acquisition has to pay back against LTV — and the margins are tight.
Crowded, noisy launch window
New apps and devices drop constantly, and attention is scarce.
What we do for tech brands
Full-funnel growth built for installs, subscriptions, and adoption.
Go-to-market & positioning
A sharp story that makes the value obvious in seconds.
App & install campaigns
Paid acquisition tuned for installs, signups, and activation.
Subscription & retention
Lifecycle flows that turn trials into paying, sticky users.
Content & education
Show players and facilities exactly why your tech is worth it.
Influencer & community
Creators and early adopters who drive credible word of mouth.
Analytics & LTV
Clean tracking so every dollar maps to installs, revenue, and retention.
Emerging tech, seasoned hands
25 years of marketing playbooks, applied by a team that knows the sport from the inside.
Inside the sportWe work with brands, clubs and pros across the game, so we skip the learning curve.
25 years deepSenior strategy across search, social, paid & e-commerce.
Founder-led teamEric sets the strategy; specialists carry it out.
No long contractsMonth-to-month to start. We earn the relationship.
Questions, answered
Do you market apps and wearables?
Yes — apps, wearables, sensors, and booking platforms, with funnels built for installs and subscriptions.
How do you grow subscriptions?
Acquisition tuned to LTV plus lifecycle flows that turn trials into retained, paying users.
We're early — is now the right time?
Yes — an early category rewards the brand that educates the market and earns adoption first.
Let's grow your tech brand
Tell us about your product and your goals — we'll bring the plan to drive adoption and revenue.