Players underestimate the risk
Eye injuries happen, but most players don't protect against them yet.
Brands · Eyewear
Make eye protection a no-brainer
Eye injuries are one of pickleball's real risks — and most players still don't wear protection. That's a category waiting to be built. We help eyewear and glasses brands make the safety-and-performance case and grow into a category leader.
If any of this sounds familiar…
Style vs. protection
Buyers want gear that performs and looks good — not clunky safety glasses.
A category still forming
Awareness is low, which means the door is wide open for a leader.
Performance is hard to convey
Clarity, anti-fog, and fit are felt on court, not read on a page.
What we do for eyewear brands
Build the category, prove performance, and become the protection players reach for.
Safety & awareness campaigns
Educate players on the real risk — and position you as the answer.
Performance storytelling
Show clarity, anti-fog, and fit in ways a spec sheet never could.
Style-forward creative
Prove protection and good looks aren't a trade-off.
Athlete & pro proof
Credible players wearing your eyewear on the biggest courts.
Paid search & social
Capture demand and build awareness across the channels players live on.
DTC + retail growth
Aligned demand across your store and retail partners.
Emerging tech, seasoned hands
25 years of marketing playbooks, applied by a team that knows the sport from the inside.
Inside the sportWe work with brands, clubs and pros across the game, so we skip the learning curve.
25 years deepSenior strategy across search, social, paid & e-commerce.
Founder-led teamEric sets the strategy; specialists carry it out.
No long contractsMonth-to-month to start. We earn the relationship.
Questions, answered
Awareness is low — is that a problem?
It's an opportunity. A forming category is exactly where a focused brand can become the leader.
How do you balance style and safety?
With creative that proves protection and good looks come together — the objection most buyers have.
Do you work with new eyewear brands?
Yes — early, focused brands have the best shot at owning a category before it crowds.
Let's grow your eyewear brand
Tell us about your eyewear and your goals — we'll bring the plan to build the category.