Brand & Identity
A confident logo, palette, and voice that punch well above a start-up's weight.
Case Study · Pickleball · DTC Launch
Bringing the Rallie ball machine to market
Rallie set out to launch a smarter, more affordable pickleball ball machine in a category run by clunky, expensive incumbents. We built the brand, produced the photo and video, and launched the direct-to-consumer store that introduced Rallie to players. [Performance numbers below are placeholders pending Rallie's real figures.]
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Launch-window traffic
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Return on ad spend
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Revenue growth
The challenge
A better machine — in a category that fights you
Selling premium hardware direct-to-consumer is hard. Players can't try a ball machine before they buy, the price tag invites scrutiny, and a brand-new name has to earn trust fast against established players. Rallie needed to look and feel like the category leader from day one — and give players every reason to hit ‘buy.’ [Confirm the specifics with the Rallie team.]
What we did
Everything a launch needs, under one roof
From the logo to the launch campaign, we built the pieces that made Rallie feel real — and made it easy to buy.
Product Photography
Studio renders and detail shots that make the machine look like the premium product it is.
Video & Ad Creative
Top-of-funnel banners, product demos, and testimonial videos built to scroll-stop and convert.
DTC Website & Store
A direct-to-consumer storefront engineered to turn high-consideration browsers into buyers.
Paid Social & Search
Launch campaigns that put Rallie in front of players ready to level up their game.
SEO & AI Search
Foundations so players find Rallie on Google and in AI answers when they research machines.
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Built the brandIdentity, messaging, and a look that made a new company feel like the category leader.
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Made the product irresistibleStudio renders, on-court lifestyle shoots, and video that show the machine in action.
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Launched the storeA DTC site and launch campaign engineered to convert a high-ticket, considered purchase.
The results
Numbers that moved
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Launch-window traffic
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Return on ad spend
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Revenue growth
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Add-to-cart rate
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“[Pull a line from one of the Rallie testimonial videos — Liz Truluck or Eric Roddy — and drop it here.]”
![[Name]](/assets/rallie-avatar.png){kind=avatar}
The work
A look at the work
Your turn
Launching something? Let's make it land.
Whether it's a product launch or a tired brand that needs new energy, we'll bring the same firepower we brought Rallie.