Brand & identity
A confident logo, palette and voice that punch well above a start-up's weight.
Case study · Pickleball · DTC launch
Bringing the Rallie ball machine to market
Rallie set out to launch a smarter, more affordable pickleball ball machine in a category run by clunky, expensive incumbents. We built the brand, produced the photo and video, and launched the direct-to-consumer store that introduced Rallie to players.
Brand & identityLogo, palette, voice
Launch filmWith PPA Tour pro Eric Roddy
Product & court shootsStudio and on-court
DTC storeBuilt to convert
Launch campaignPaid social & search
The launch film
PPA Tour athlete Eric Roddy puts the Rallie machine through its paces, shot on court for the launch.
A better machine, in a category that fights you
Selling premium hardware direct-to-consumer is hard. Players can't try a ball machine before they buy, the price tag invites scrutiny, and a brand-new name has to earn trust fast against established players. Rallie needed to look and feel like the category leader from day one, and give players every reason to buy.
Everything a launch needs, under one roof
From the logo to the launch campaign, we built the pieces that made Rallie feel real, and made it easy to buy.
Product photography
Studio and detail shots that make the machine look like the premium product it is.
Video & ad creative
Top-of-funnel banners, product demos and athlete films built to stop the scroll.
DTC website & store
A storefront engineered to turn high-consideration browsers into buyers.
Paid social & search
Launch campaigns that put Rallie in front of players ready to level up.
SEO & answer engines
Foundations so players find Rallie on Google and in answer engines when they research machines.
- Built the brandIdentity, messaging and a look that made a new company feel like the category leader.
- Made the product irresistibleStudio renders, on-court shoots and video that show the machine in action.
- Launched the storeA DTC site and launch campaign engineered for a high-ticket, considered purchase.
A look at the work
Launching something? Let's make it land.
Whether it's a product launch or a brand that needs new energy, we'll bring the same team we brought Rallie.