Klik Blog

Are you a self-starter, an entrepreneur, do you get things done? Do you like a flexible work schedule? Are you willing to go the extra mile for a big reward? If so Klik Marketing might be for you!

Klik Marketing, an internet marketing firm with offices in Charlotte, NC and Duluth, MN is seeking a Account/Sales Manager for our Charlotte office that is charged with attracting new clients for our Search Engine Optimization and Website Development solutions. 

Klik Marketing’s proprietary SEO processes, along with our industry knowledge allows us to maximize online marketing campaign results and ROI for our clients’ online campaigns.

JOB OBJECTIVE:

The Account/Sales Manager position is directly responsible for acquiring new clients and then managing the client account throughout the life of the engagement. This individual will be an experienced salesperson ideally with a background in Internet Marketing / Website Design sales. We are looking for an energetic self-starter who is pro-active in driving revenue, increasing client base and selling marketing solutions for Klik Marketing. You must be results-driven and committed to creating new business opportunities. Travel throughout the Carolinas should be expected about 25% of the time, as well as building high-level relationships with all possible clients in your defined territory.

ESSENTIAL FUNCTIONS:

1. Acquire new clients for Klik Marketing’s SEO Services and Website Design team through prospecting, presentations and proposal development.

2. Develop, with Executive team, ongoing improvements to the process of prospecting, qualifying and closing key accounts.

3. Work with SEO Specialists and designers to effectively manage accounts, delivering superior customer service while maintaining and growing account services.

4. Consistently meet or exceed sales goals, demonstrating focused sales efforts, leadership, understanding of the Klik Marketing business model, and a solid understanding of Internet Marketing with a focus on Search Engine Optimization.

EXPERIENCE REQUIRED:

1. Should ideally have a solid knowledge of Internet Marketing / SEO or a Proven sales track record.

2. Strong knowledge of advertising sales, search and internet preferred.

3. Business contacts/existing client base a plus.

4. Excellent English oral and written communication skills

1. Experience monitoring client budgets and billing processes for accuracy and timeliness.
2. A professional, organizational skills and attention to detail. The ability to work independently, solve problems, and see projects through to completion.

KlikMarketing.com offers a growth-oriented, entrepreneurial work environment with lucrative commissions, a base salary and a flexible work schedule. 

Please send your Resume and cover letter in the body of your e-mail to our company President, Eric Fransen. His email is eric@klikmarketing.com.

Are you a self-starter, an entrepreneur, do you get things done? Do you like a flexible work schedule? Are you willing to go the extra mile for a big reward? If so Klik Marketing might be for you!

Klik Marketing, an internet marketing firm with offices in Charlotte, NC and Duluth, MN is seeking a Account/Sales Manager for our Duluth office that is charged with attracting new clients for our Search Engine Optimization and Website Development solutions. 

Klik Marketing’s proprietary SEO processes, along with our industry knowledge allows us to maximize online marketing campaign results and ROI for our clients’ online campaigns.

JOB OBJECTIVE:

The Account/Sales Manager position is directly responsible for acquiring new clients and then managing the client account throughout the life of the engagement. This individual will be an experienced salesperson ideally with a background in Internet Marketing / Website Design sales. We are looking for an energetic self-starter who is pro-active in driving revenue, increasing client base and selling marketing solutions for Klik Marketing. You must be results-driven and committed to creating new business opportunities. Travel throughout Minnesota should be expected about 25% of the time, as well as building high-level relationships with all possible clients in your defined territory.

ESSENTIAL FUNCTIONS:

1. Acquire new clients for Klik Marketing’s SEO Services and Website Design team through prospecting, presentations and proposal development.

2. Develop, with Executive team, ongoing improvements to the process of prospecting, qualifying and closing key accounts.

3. Work with SEO Specialists and designers to effectively manage accounts, delivering superior customer service while maintaining and growing account services.

4. Consistently meet or exceed sales goals, demonstrating focused sales efforts, leadership, understanding of the Klik Marketing business model, and a solid understanding of Internet Marketing with a focus on Search Engine Optimization.

EXPERIENCE REQUIRED:

1. Should ideally have a solid knowledge of Internet Marketing / SEO or a Proven sales track record.

2. Strong knowledge of advertising sales, search and internet preferred.

3. Business contacts/existing client base a plus.

4. Excellent English oral and written communication skills

1. Experience monitoring client budgets and billing processes for accuracy and timeliness.
2. A professional, organizational skills and attention to detail. The ability to work independently, solve problems, and see projects through to completion.

KlikMarketing.com offers a growth-oriented, entrepreneurial work environment with lucrative commissions, a base salary and a flexible work schedule. 

Please send your Resume and cover letter in the body of your e-mail to our company President, Eric Fransen. His email is eric@klikmarketing.com.

BRAND LESSONS: Grammy Awards 2011: Creating Events Like You Would A Wedding by James Andrews

A successful integrated event has a story arc and build up similar to a wedding. How do you combine blogging partners, influencer networks, social media and analytics to create a winning program? This workshop uncovers the 2011 Grammy Awards and how Social People developed a “Crescendo” like approach using social media and influencer to propel this year’s award show in the most successful in last 10 years.

How to use an event to create an awesome social media experience. 

Need to find “niche” bloggers. Each blogger would cover the event based on their point of view. The bloggers should have their own followers. Bloggers area treated as professionals and have open access. 

The key is the events before the event. Need to create conversations before the event around certain themes. 

Take your event live

• Live Video can drive social conversations around your event.
• The online community can integrate with the offline community.
• Not all live video is interesting so think about “producing” content.
• Does your live event need an event curator?
• Plan your tech needs in advance.
• Live content requires promotion (pre/during)

Sharing the Data Post-Event

• Get the information socialized in a timely fashion.
• Find which analytics are important to the organization.
• Create a “teachable” moment via data findings. 
• Is there a PR story around the analytics?

How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffman, Duke Energy

Training your businesses employees in social media is much more than explaining 140 characters are in a tweet and you should reply to more often than you sell. No matter what size your business, you are introducing people to a new ecosystem of communication that has real consequences. Sometimes big consequences, for better or worse. Every business needs to understand the basics of how you can better equip your marketing and non-marketing employees to support the business online.

Lisa first asked Why would you want to develop a training program?

To explain Risk and Opportunities. Need to show pitfalls and encourage them to use the tools correctly. 

Your training needs to start with policy and guidelines. This is the place to start. The policy is to not only protect the company, but it encourages employee encouragement. 

Keep your training Simple

• Actions in the “real world” can turn into Social Media nightmares.
• Employee Ambassadors are important!
• Online spokesperson needs extra training. There guidelines need to be more specific so they are comfortable knowing their boundaries.

How to Write Results From Your Blog at Social Fresh 2011 by Derek Halpern, Social Triggers

Summary: Look – creating a blog is easy, but building one that attracts leads and makes sales? That takes some finesse, and now you can learn all about it during this presentation by the expert marketer Derek Halpern, the founder of Social Triggers. A blog is a landing page. The more you treat it as such, the better results you will see.

Derek kicked it off strong talking about businesses can’t pay the bills on “likes”. Businesses need to convert visitors to buyers. 

Framework for Successful Website

First of all you need website traffic

1. Content Based on Research – You need researched based content. People love research.
2. Content Based on Results – Customer Results, Your Product Results.
3. Content Based on Controversy –  People love a good fight. No matter what industry you are in there’s a fight going on. You need to write about it! 

Behind the Scenes Content – ex. How the business works. What tools do you use?