What could you do with $10,000 USD of in-kind advertising every month from Google Adwords?
You could recruit more volunteers. Attract more donations. Sell more of your products. And share your story with audiences all over the globe. Google Ad Grants makes it easier for people to donate to your cause. And the easier it is for them to donate, the more likely it is that they will.
Once your ads are live, you can use Google Analytics and conversion tracking to understand how your ads are performing. Which keywords are the strongest? Which ads are driving donations, or recruiting volunteers? Get answers to these questions — and plenty more.