CourtStack Revenue Report

Reporting period · August 2026 · Month 4

What the program returned last month.

One number matters here: revenue from court hours that would otherwise have gone unsold. Everything else on this page exists to show you how we got to it.

Attributed revenue

$14,904

▲ 22.4% vs. July

Return on spend

6.2×

$12,509 net of all cost

Court-hours filled

241

above a 483-hr baseline

Target-block utilization

46.8%

from 31.2% at baseline

Total cost

$2,395

$1,495 program · $900 ad spend

Attributed revenue against total cost

Program-to-date: $42,544 returned on $9,580 invested — 4.4×.

Attributed revenue Program + ad cost

Where the revenue came from

August, by revenue line in CourtReserve.

Ancillary counts only what the same member rang up within two hours of a credited booking. It is the smallest line and the one we are strictest about — a café tab three days later is not ours.

Counted separately, on purpose

Nine members joined after a CourtStack touch. We keep them out of the ROI number above.

9 new memberships · $13,932 at twelve months.
A membership is a recurring decision, not a filled court hour, and we can't prove the second one caused the first four months out. It sits here as upside you can watch, not as a number we bill against.

Reconciliation

Why the campaign table adds to more hours than we claim.

255
Court-hours credited across the eight campaigns. Every one has a member, a touch, and a booking inside the window.
−14
Hours that beat the baseline anyway. The same slot filled at this rate before the program in two of the twelve prior weeks.
241
What we report. When the two methods disagree, the lower number wins.

Inventory

Where the empty hours sat, and where they sit now.

Utilization across all 12 courts, hour by hour. The gold outline is the target block we contracted to move — Monday through Friday, 9am to 3pm.

Court utilization 0% → 100% Contracted target block

Still open, still worth money

The eight softest remaining blocks, ranked by unsold court-hours per week.

Block	Util.	Empty hrs/wk	Value/wk
Total unsold

How the target block moved

Mon–Fri 9a–3p · 12 courts · 1,548 court-hours a month.

The hours that moved

Four slots account for 71% of the lift. The rest of the block barely budged.

Slot	Baseline	August	Hrs gained
Tue/Thu 12p	26%	61%	58
Wed 10a	29%	58%	32
Mon/Wed/Fri 9a	33%	55%	41
Fri 1p	30%	44%	39
Everything else in block	32%	38%	71

Baseline is the mean of the twelve weeks before launch, seasonally matched against the same block a year earlier. It was agreed in writing before the first campaign went out and it does not move.

Activity

Eight campaigns, each aimed at one empty slot.

No blasts. Each campaign picks the few hundred members most likely to book one specific hour, and is measured only on that hour. Select a row to see who was targeted and what happened.

Campaign	Slot targeted	Channel	Reached	Booked	Court-hrs	Revenue	Cost / hr
8 campaigns

Methodology

How a booking gets credited to a campaign.

This is the part your GM will push on, so it is written to survive the push. Four rules, applied the same way every month, and a ledger you can open row by row.

The four rules

Applied in order. A booking that fails any one of them earns no credit.

The member was touched

They received an email, a text, or clicked an ad we ran — logged with a timestamp in Klaviyo, Twilio, or the ad platform. An unopened email still counts as a touch; an undelivered one does not.

They booked the slot we pointed them at

Not any slot. If the campaign was Tuesday noon and they booked Saturday morning, that booking is not ours. This is where most agency reporting quietly cheats.

The booking landed inside the window

72 hours from the touch for email and SMS, 7 days for paid social and search. Longer windows inflate credit; we would rather under-claim.

Revenue comes from CourtReserve, not from us

We read the transaction the club actually collected — court fee, clinic fee, drop-in, plus anything rung up on the same member account within two hours. Cancelled and refunded bookings are reversed on the next sync.

What we never claim

The exclusions matter more than the inclusions.

—
Standing reservations. Your Tuesday 10am regulars were coming anyway.
—
Prime-time bookings. Weekday evenings and weekend mornings sell themselves. We are not paid for those and we don't report them.
—
Anything with two owners. If a member was touched by us and walked in off your front-desk promo, the booking goes uncredited rather than split.
—
Tournament and league revenue you had already sold before the period opened.

Baseline

Agreed before launch. Frozen for twelve months.

Target block, Mon–Fri 9a–3p, 12 courts:
1,548 court-hours a month · 31.2% utilized · 483 hours sold.
Every claim on this report is measured against that line, not against last month.

Booking ledger

Every credited booking is auditable to this level. Ten of 366 shown.

Booking	Member	Slot booked	Touch	Booked	Gap	Hrs	Revenue	Credit

Data

Read from your booking platform. Nothing typed by hand.

CourtStack connects with a read-scoped API key you issue and can revoke. We pull inventory and transactions; we never write to your calendar and we never take payments.

Data flow

One loop, running every fifteen minutes.

Your booking platform

Court schedule & openings
Members & membership types
Events, clinics, registrations
Transactions & payments

→

CourtStack

Finds the dead blocks
Scores who books that hour
Fires the campaign
Matches bookings back

→

Outbound channels

Email — Klaviyo
SMS — Twilio, consented list
Meta & Google, matched audiences
Bookings return on next sync

Connections

What we read from CourtReserve

API access requires an Advance, Momentum, or Enterprise plan. Permissions are set per data area on the key you generate.

Data area	Scope	What it powers
Reservations & scheduling	Read	Dead-hour map, booking match-back
Members & memberships	Read	Audience scoring, dormancy, tenure
Events & programs	Read	Clinic and league fill campaigns
Transactions & payments	Read	Revenue figures, refund reversals
Multi-location	Enterprise	Per-site revenue and court usage

Before anyone gets a text

The consent work happens once, up front, and it is not optional.

✓
Only members who opted in to marketing texts. A phone number on a waiver is not consent.
✓
Written consent language and records live in your account, under your brand, and stay yours if we part ways.
✓
Frequency caps per member — no one hears from us more than twice in a week, across every channel combined.
✓
Opt-outs sync back to CourtReserve so your front desk sees the same list we do.