Do You Need Social Media Optimization Marketing?

It is particularly vital for your businesses to promote itself by utilizing social media channels. While it is a powerful strategy that will get you links, attention and increased website traffic, the real key is that you begin a conversation with your audience. One of the greatest benefits of a properly managed social media campaign is the sense of community it will create for your marketing.

Social Media is prevalent in today’s world and is a necessity for the success of online brands.  Some social media websites that we use on a regular basis are: Facebook, Twitter, Four Square and YouTube. There are hundreds of other Social Media websites, but they don’t get nearly the amount of traffic as the main ones we focus on. Most industries have industry-specific Social Media websites that we will focus on as well.

Social media is essential to meet your goals for a number of reasons including:

  • Social media will drive primary and secondary traffic to your website. (Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to your website and send you visitors, after they come across your content through the social sites.)
  • Social media can create a number of links to your sites. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought.
  • This is an extremely cost-effective way to drive traffic to your site. There is a major time investment required but the benefits far outweigh the cost.

The Klik Marketing Social Media Approach

There are a number of basic social media initiatives that we always consider. Our standard guidelines for social media
means that we will:

  1. Increase your link-ability is the first and most important priority for our websites. This ties directly to the external approach for external search engine optimization.
  2. Register Your website on a multitude of social media websites to protect your “online real estate. There are over 300 of these sites that should be secured immediately.
  3. Make tagging and bookmarking easy. Adding content features like quick buttons to “add to facebook” are one way to make the process of tagging pages easier.
  4. Reward inbound links. Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards.
  5. Help your content travel. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
  6. Create a YouTube page and start adding testimonials, FAQ’s, video marketing materials for educational and “buzz” pur- poses. Once we have the videos on YouTube, we can get them distributed in a lot of different places.
  7. Encourage the mashup. In a world of co-creation, it pays to be more open about letting others use your content (within reason). Syndicating your content through RSS also makes it easy for others to create mash ups that can drive traffic and augment your content.
  8. Be a User Resource, Even If It Doesn’t Immediately Help You – Add value to users, including outbound links to areas that could help them with their goals and purposes. This also works towards creating a sense of community.
  9. Reward Helpful and Valuable Users – Often helpful or popular users will be influencers and champions within your social website. We will devise ways to elevate them by promoting their works on the homepage, or develop a rating system.
  10. Join the conversation. Social Media is a two way street – it’s your way to interact with your audience and hear what is relevant to them. By conversing with the community you are creating awareness and prolonging your buzz.
  11. Know How to Target Your Audience. Thanks to the analytics capabilities incorporated into your website, we should be able to get a good grasp on who your key audience is.
  12. Create Content. There are certain kinds of content that just naturally spread socially. We will focus creating the types of content that work best for and will spread virally. 1% of those involved with social media are creating content, 10% will enrich that content and 90% will consume it. That’s a lot of influence wielded by content creators and those that re-blog and mash up.
  13. Stay Fresh. Social Media is changing and morphing by the minute. Klik makes sure to keep up on new tools, products and challenges within the social sphere.
  14. Tag! Tag! Tag! – Help existing content become more meaningful to others by tagging images, videos and other multi- media resources posted by others with relevant keywords. Instead of simply cheering up or complimenting someone for sharing a valuable media object, go and tag it with relevant, descriptive words providing a valuable, though discrete but tangible contribution to everyone.
  15. Share Really Valuable Stuff. When sharing news, links or media objects on preferred social media outlets, be them Twitter or Facebook, we focus where it counts. First and foremost, we will share things of great value to the your social community. We will chat, provide feedback, compliment and congratulate when appropriate but we do not make this the end activity of our social media presence.
  16. Get involved with your Niche Market where your potential customers like to hang out online.
  17. Participate in forums and message boards relevant to your target marketing.

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