For most of you reading this I’m going to blow your mind. You are probably thinking that’s a pretty bold statement. Well, everybody I’ve told about the Google Ad Grant program doesn’t believe me. If you are a non-profit organization you are probably eligible for this program.
So lets dream a bit – Imagine what you could do with $10,000 of in-kind advertising every month from Google AdWords. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants.
More visibility. More donations. More volunteers. That’s what comes from sharing your message with the people who are most likely to engage.
Google Ad Grants makes it easier for people to donate to your cause. And the easier it is for them to donate, the more likely it is that they will.
Once your ads are live, you can use Google Analytics and conversion tracking to understand how your ads are performing. Which keywords are the strongest? Which ads are driving donations, or recruiting volunteers? Get answers to these questions — and plenty more.
Real Life Examples
Elder Wisdom Circle Matching advice-seekers with a network of seniors providing advice based on their own life experiences. More Info
Travel to Impact Fostering youth leadership and cultural understanding with foreign internships for South African university students. More Info
GlobalGiving Connecting charitable donors with social entrepreneurs and nonprofits from around the world. More Info
Ampleharvest.org Educating, encouraging, and empowering food growers to share their excess harvest with the needy. More Info