How to Write Results From Your Blog at Social Fresh 2011 by Derek Halpern, Social Triggers
Summary: Look – creating a blog is easy, but building one that attracts leads and makes sales? That takes some finesse, and now you can learn all about it during this presentation by the expert marketer Derek Halpern, the founder of Social Triggers. A blog is a landing page. The more you treat it as such, the better results you will see.
Derek kicked it off strong talking about businesses can’t pay the bills on “likes”. Businesses need to convert visitors to buyers.
Framework for Successful Website
First of all you need website traffic
- Content Based on Research – You need researched based content. People love research.
- Content Based on Results – Customer Results, Your Product Results.
- Content Based on Controversy – People love a good fight. No matter what industry you are in there’s a fight going on. You need to write about it!
Behind the Scenes Content – ex. How the business works. What tools do you use?
Convert Visitors to Leads
- Email Still Gets Great Results – Don’t Forget Emails.
- Resource Pages – Grouping of similar content / articles – Provide people with an overwhelming amount of value. Internal linking to your resource pages from your blog posts.
- Squeeze Pages – Ask people for their name and email and give them something. Could be a Webinar sign-up page. White Pages
Email Sign-up Forms
- Put sign-up for at top of side bar
- Put on bottom of all your articles
- On home page above your content and sidebar
How to Make Money!
- Sell people what they already want to buy.
- Ask people what they need help with in initial email you send them. You’ll get tons of replies so you know what people need. Tell people about your customers issues and the problems they have. Answer the questions in a blog post and pitch your product as the solution.
- Reply to everybody that emails you. They need a personal response.
- Gonna pitch on a blog post? Introduce product 1st and a few days later “pitch” the product only to people that viewed the blog post.
- Make Videos! Create a video about a specific topic. All content in video. At the end of the video ask them to read the content below the video. In the content pitch the person to buy the product.
- Use Alltop.com to find good blogs that have the right audiences for guest post opportunities.
Awesome presentation Derek. Best of the conference!
Agreed! amazing presentation, almost think he gave us too much valuable information!
Marco – It was the best presentation so far at Social Fresh 2011 in Charlotte. Dereck Halpern of Social Triggers was on!